About Us

BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010.

In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models.

BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.

The Sloane Automotive Story

Sloane Automotive Group has been in existence since 1970, serving the automotive sales and service needs of southeastern Pennsylvania. The business was founded by Robert Sloane with Sloane Chevrolet in Northeast Philadelphia, and Sloane Toyota in suburban Glenside. Over the next four decades, Sloane Automotive Group has been the dealer of record for ten different domestic and import manufacturers including BMW, MG, Nissan, Pontiac, Chevrolet, Mercedes Benz, and Lexus. Currently, the Sloane Automotive Group operates Sloane Honda of Philadelphia, Sloane Toyota of Philadelphia, Sloane Toyota of Malvern, Sloane Toyota of Glenside, and Sloane BMW of Devon on the Main. We then opened dealerships in southern Bucks County - Audi Warrington and Porsche Warrington.

In December 2024, we expanded to the Lehigh Valley area with the additions of BMW of Allentown and MINI of Allentown. We love our customers and look forward to making you a part of our family.

Sloane Values and Commitment to Excellence

With the recent entrance and active involvement of the next generation, the Sloane Automotive Group continues to be committed to a community-focused family-atmosphere, where professionalism and integrity serve as the backbone to the company's long-term growth and development. The Sloane Automotive Group is focused on providing the best possible customer satisfaction through the outstanding products and full offering of services for our new vehicle lines as well as extensive pre-owned vehicles. Sloane Autos implements the latest in technology and continues to upgrade its facilities for the comfort and convenience of thousands of loyal customers.

The dealerships have consistently received recognition and awards in the industry for their achievements in sales, service, and customer satisfaction. These awards include the prestigious Toyota President's Award, both the Honda President's Award and Circle of Excellence, as well as The Elite of Lexus, along with many other dealer awards that cover the vast array of dealership operations. As longtime leaders in the automotive, business, and local communities, the staff and management of Sloane Automotive Group continually prides themselves on serving your present and future needs with the highest amount of professionalism and integrity. Let us demonstrate to you that when buying a car in the Lehigh Valley area, THERE IS NO PLACE LIKE SLOANE!